Senior PR Specialist
The Senior PR & Communications Specialist will enhance Emerson T&M’s narrative and brand reputation through strategic media relations and integrated communications.
Overview:
– Senior Public Relations Specialist
– Emerson T&M is seeking a Senior PR & Communications Specialist to lead strategic external communications initiatives that go beyond traditional public relations! This individual will play a key role in crafting the organization’s narrative, improving brand reputation, and driving coordinated communication efforts across multiple channels. The ideal candidate is a skilled communicator with a strategic mentality and a strong track record in media relations, thought leadership, and cross-functional collaboration.
Responsibilities:
– Media & Analyst Relations:
– Establish and maintain positive relationships with key journalists, media outlets, analysts, and industry influencers to secure impactful coverage aligned with organizational goals.
– Strategic Narrative Development:
– Craft and refine compelling narratives that support brand positioning ad communicate sophisticated business priorities clearly and effectively.
– Executive Communications:
– Partner with senior leaders to elevate executive visibility through thought leadership opportunities, speaking engagements, authored content, and social media positioning.
– Integrated Communications Planning:
– Collaborate closely with teams across marketing, product, HR, and corporate affairs to ensure consistency and alignment of messaging across all channels.
– Content Development:
– Author and edit a range of communications materials, including press releases, media statements, messaging documents, executive talking points, blog posts, and internal announcements.
– Issues & Reputation Management:
– Support crisis and issues communication efforts with strategic counsel and appropriate messaging to mitigate risk and protect the company’s reputation.
– Performance Analysis:
– Monitor, measure, and report on media coverage and communication campaign efficiency, using insights to optimize future initiatives.
Required Qualifications:
– 5–8 years of experience in public relations, corporate communications, or a related field, preferably within a complex or matrixed organization
– Proven success in securing high-quality media coverage and building strong relationships with external customers
– Excellent written and verbal communication skills, with the ability to translate complex topics into accessible, engaging content
– Demonstrated ability to work cross-functionally and influence customers at all levels of the organization
– Strong judgment, attention to detail, and the ability to manage multiple priorities in a dynamic environment
Preferred Qualifications:
– Experience in B2B technology, professional services, or highly regulated industries
– Familiarity with communications and media monitoring tools such as Cision, Meltwater, or equivalent
– Background in brand storytelling, content marketing, or strategic communications planning
– Ability to develop Exec quarterly readouts and show impact to the business